The Cinevistas property in Kanjurmarg has long been a recognizable landmark in Central Mumbai. Located at the strategic junction of LBS Marg and Jogeshwari–Vikhroli Link Road (JVLR), the site has historically functioned as a film and television production hub before evolving into a promising residential development location.
As Kanjurmarg continues to gain importance as a well-connected residential corridor, the transformation of the Cinevistas land parcel is contributing to the area’s growing real estate potential.
Cinevista Ltd is a media and entertainment company known for producing television shows, films, and advertisements in India. The company established studio facilities in Kanjurmarg that included multiple shooting floors and production infrastructure supporting film and TV shoots.
The studio complex, located on LBS Marg in Kanjurmarg West, was designed as a comprehensive production space featuring permanent and temporary sets along with equipment facilities for filming.
Over time, as the surrounding neighborhoods evolved into residential and commercial hubs, the land gained significance as a prime real estate opportunity.
With Kanjurmarg emerging as a key connectivity hub between Central Mumbai and the western suburbs, the Cinevistas site began attracting interest from major real estate developers.
A development agreement was signed between Cinevista Ltd and K Raheja Corp to develop a premium residential project on the land parcel. The agreement covers a site measuring approximately 15,817 sq. m (around 3.9 acres) in Kanjurmarg West.
Under the arrangement, both parties share development rights and revenue generated from the project, marking a significant step in redeveloping the historic studio land into a modern residential destination.
1. Strategic Connectivity
Kanjurmarg is positioned at one of the most strategic intersections in Mumbai, offering seamless connectivity through:
This connectivity enables quick access to major business hubs such as Powai, SEEPZ, BKC, and Andheri.
2. Proximity to Major Employment Hubs
The location provides easy access to several employment centers including:
This makes the area particularly attractive for professionals seeking residences closer to their workplaces.
3. Growing Residential Infrastructure
Over the past decade, Kanjurmarg has witnessed significant residential development with modern high-rise towers, integrated communities, and premium lifestyle amenities.
Developers are increasingly recognizing the area’s potential due to its central location and improving infrastructure.
4. Expanding Social Ecosystem
Residents in Kanjurmarg benefit from proximity to schools, hospitals, retail destinations, and entertainment hubs in neighboring areas such as Powai, Vikhroli, and Ghatkopar.
The presence of established lifestyle destinations further enhances the residential appeal of the locality.
Kanjurmarg has gradually transformed from an industrial suburb into a sought-after residential micro-market. With land availability becoming limited in traditional luxury zones, developers are exploring emerging locations like Kanjurmarg that offer both connectivity and development potential.
High-rise residential projects, integrated podium amenities, and modern architectural design are becoming key features of the area’s evolving skyline.
As part of the redevelopment of the Cinevistas land parcel, Raheja Antares has emerged as a landmark residential project in the locality.
The development features thoughtfully designed residences with expansive layouts, large balconies, and a wide range of lifestyle amenities. A distinctive feature of the project is its expansive podium that connects residential towers while offering recreational and leisure spaces for residents.
Located at the intersection of JVLR and LBS Marg, the project benefits from excellent connectivity to Powai, Andheri, and the wider Mumbai metropolitan region.
The transformation of the Cinevistas land parcel reflects the broader evolution of Central Mumbai’s real estate landscape. As infrastructure improves and connectivity strengthens, Kanjurmarg is expected to continue attracting premium residential developments.
With projects like Raheja Antares redefining the area’s skyline, the former studio location is gradually evolving into a modern residential destination offering connectivity, convenience, and contemporary living.
JVLR-LBS Intersect, Mumbai
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