Developers Sell Luxury, But Brands Deliver It: Interiors Become The New Battleground
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1652709238451{margin-bottom: 30px !important;}" z_index=""][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_single_image image="54570" img_size="full" alignment="center" css=".vc_custom_1767877621097{margin-bottom: 15px !important;}" qode_css_animation="" qode_hover_animation="zoom_in"][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text css=""]India’s luxury housing market is no longer being defined only by location, height or amenity decks. As premium homes become more expensive, the idea of luxury itself is being re-examined — not at the point of sale, but after possession. For today’s high-end buyer, a luxury home is increasingly judged by how it functions in daily life, how adaptable the space is, and how seamlessly interiors translate price into lived experience. This shift is unfolding alongside a broader premiumisation of the residential market. According to Anarock’s latest residential report, while housing sales volumes declined 9 per cent year-on-year in Q3 2025, the overall value of transactions rose 14 per cent, underscoring sustained demand for high-ticket homes driven largely by HNIs and NRIs. The key question shaping purchase decisions today is not just how much a home costs, but what that price actually delivers once the keys are handed over. When ‘Luxury-Ready’ No Longer Feels Enough This question is most evident in Mumbai. Anarock data shows the Mumbai Metropolitan Region (MMR) recorded 30,300 housing sales in Q3 2025 — the highest among all cities — even as prices rose 6 per cent year-on-year (YoY). With buyers already paying the highest per-sq-ft rates in the country, expectations around what constitutes a “luxury-ready” home are significantly elevated.[/vc_column_text][vc_column_text css=""]Read More[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]...
